Large companies definitely know how to use social media with all their resources, right? Or maybe not? Were you ever wondering about how such a big company can do such crappy work when it comes to social media?
If these are question that you’ve thought about or were wondering about, or if you’re interested in a mix of entertaining examples of best and worst practices with the theoretical background on social media then this blog is FOR YOU.
We are a group of University Master Students from different national and cultural backgrounds studying Marketing / Corporate Communications & Management in Lugano (Switzerland) and we’ve created this blog as an extension to our course on Digital Marketing, and to edutain you about the use of social media by the largest Swiss based companies in the world in the area of FMCG’s.
We want to invite you to give your opinions and thoughts on the different uses of videos and materials in order to create further knowledge on the topic TOGETHER. This is not a 1 man show, so provide your own examples of best or worst practices and let’s discuss them together.
Please download the following report that we’ve created on the TOP 8 Swiss FMCG companies and their use of social media. It will help you get a first impression of what’s going on and help us with our course evaluation.
Be ready to get EDUTAINED………………and to edutain OTHERS.
Your Blogessionals a.k.a The Edutainers
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