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Saturday, December 11, 2010

Highlights From the Report - Nescafe's Best Practice

During the economic downturn, Nescafé introduced a successful social media campaign in Spain, called “Con5centimos”. They promoted the campaign on a Facebook page and on Youtube, making people aware that they would only have to pay five cents for a coffee. A game was created that allowed “users to play with a five cents coin and throw it into a Nescafe cup in order to score”. Additionally, users were able to upload videos of them playing the game, and the best video was rewarded.

This proved to be very successful for Nescafe. You can read more about their campaign here in the full article.

Download our report to find other best (and worst) FMCG practices.

1 comment:

  1. For a student safety works as like tonic.So it is good idea from Macintyre High School installation flashing light during school hour.I think students are now fell more comfortable to go to school.

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