We are here to educate and entertain you in regard to social media with a focus on the fast moving consumer goods industry. Please enjoy our compilation of videos, articles, thesis papers, and our very own report (feel free to download).
Saturday, December 11, 2010
FMCG Report - DONE!
This report compares Facebook social meadia strategies of top Swiss brands in the FMCG industry.
The Neslte case was a surprise for everybody. We tend to assume that since they are big companies they know exactly what they do, and where they go.... but sometimes it's not that easy. And particularly for FMCG companies, social media are something very knew. They are almost all making their first steps there, and sometimes it seems they still have to make up their mind and decide a clear strategy.
Ich habe den Bericht interessiert gelesen. Vielen Dank! Ich hätte noch ein paar Fragen zu den Ovomaltine Analysen. Darf ich euch bitten, mich zu kontaktieren (socialmedia@wander.ch)?
Beste Grüsse Sandra Stirnemann Brand Manager Ovomaltine
Thanks for the nice share. I was looking for that data for weeks.
ReplyDeletethis is a useful information. Thank you
ReplyDeletewell done, and really interesing!
ReplyDeletequite an analysis.
ReplyDeletewe use social media too to promote new products.
@ling
ReplyDeletewhat kind of new products do you promote? Would you like to tell us more about it?
This a very good report.Thank you for sharing it with us!!
ReplyDeleteI must say I was surprised with Nestle! It seems like they don`t care much about the effects of social media
ReplyDeleteThe Neslte case was a surprise for everybody. We tend to assume that since they are big companies they know exactly what they do, and where they go.... but sometimes it's not that easy. And particularly for FMCG companies, social media are something very knew. They are almost all making their first steps there, and sometimes it seems they still have to make up their mind and decide a clear strategy.
ReplyDeleteGuten Tag
ReplyDeleteIch habe den Bericht interessiert gelesen. Vielen Dank! Ich hätte noch ein paar Fragen zu den Ovomaltine Analysen. Darf ich euch bitten, mich zu kontaktieren (socialmedia@wander.ch)?
Beste Grüsse
Sandra Stirnemann
Brand Manager Ovomaltine
It is very interesting, congratulations to everyone! I also filled out the survey!
ReplyDelete