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Tuesday, December 7, 2010
Nestle Killer - Give the Orang-Utan a break
Greenpeace uses social media to hit Nestle hard. It worked.
Yeah, definitely OMG! And they were not very good at handling that kind of "crisis situation". It was a big deal for Nestlè, and that showed that not because they are big companies they always know how to react, or how to use social media. Particularly in these field of social media, where FMCG are quite new, there is a lot of confusion. That's why we firmly believe it is necessary to build more knowledge around the topic.
OMG!!
ReplyDeleteYeah, definitely OMG! And they were not very good at handling that kind of "crisis situation". It was a big deal for Nestlè, and that showed that not because they are big companies they always know how to react, or how to use social media. Particularly in these field of social media, where FMCG are quite new, there is a lot of confusion. That's why we firmly believe it is necessary to build more knowledge around the topic.
ReplyDelete