Sunday, December 12, 2010
Saturday, December 11, 2010
Lessons Learned - In the age of social media, should we bother advertising online?
The short answer... YES! It's all a matter of PUSH and PULL.
Social media campaigns that include things such as Facebook fan pages, Twitter accounts, etc. PULL consumers into engagement who have already heard of your brand. Here, consumers drive the search and expose themselves to your online social media content.
But what about the consumers who don't know about your brand? Don't you want to reach them too?
That's why you advertise, because advertising PUSHES consumers who have never heard of your brand. Things such as banner ads are exposed to everyone, not just people searching for your product. Therefore, these ads provide contact with consumers when the relationship hasn't even started. This valuable type of contact is offered through advertising, and not through other platforms.
In conclusion, you need both PUSH and PULL. One introduces you to consumers and one nurtures the relationship you already have with them. But do not think they cancel each other out, because you most definitely need both.
PS - Remember, in order to PUSH effectively online, your message needs to be VALUE BASED. Online consumers are very selective and sophisticated. You need to offer them value with your advertising, target your message, make it relavent and NEVER intrusive. If you can do this, you'll have a very successful online ad campaign on your hands. Good luck!
Social media campaigns that include things such as Facebook fan pages, Twitter accounts, etc. PULL consumers into engagement who have already heard of your brand. Here, consumers drive the search and expose themselves to your online social media content.
But what about the consumers who don't know about your brand? Don't you want to reach them too?
That's why you advertise, because advertising PUSHES consumers who have never heard of your brand. Things such as banner ads are exposed to everyone, not just people searching for your product. Therefore, these ads provide contact with consumers when the relationship hasn't even started. This valuable type of contact is offered through advertising, and not through other platforms.
In conclusion, you need both PUSH and PULL. One introduces you to consumers and one nurtures the relationship you already have with them. But do not think they cancel each other out, because you most definitely need both.
PS - Remember, in order to PUSH effectively online, your message needs to be VALUE BASED. Online consumers are very selective and sophisticated. You need to offer them value with your advertising, target your message, make it relavent and NEVER intrusive. If you can do this, you'll have a very successful online ad campaign on your hands. Good luck!
FMCG Report - DONE!
This report compares Facebook social meadia strategies of top Swiss brands in the FMCG industry.
Click on the picture to download the report
Highlights From the Report - Nescafe's Best Practice
During the economic downturn, Nescafé introduced a successful social media campaign in Spain, called “Con5centimos”. They promoted the campaign on a Facebook page and on Youtube, making people aware that they would only have to pay five cents for a coffee. A game was created that allowed “users to play with a five cents coin and throw it into a Nescafe cup in order to score”. Additionally, users were able to upload videos of them playing the game, and the best video was rewarded.
This proved to be very successful for Nescafe. You can read more about their campaign here in the full article.
Download our report to find other best (and worst) FMCG practices.
This proved to be very successful for Nescafe. You can read more about their campaign here in the full article.
Download our report to find other best (and worst) FMCG practices.
Thursday, December 9, 2010
IABUK : Leading FMCG brands
Very interesting article about nowadays leading FMCG brands from all over the world.
IABUK : Leading FMCG brands
What do you think about it?
According to our REPORT, do you think that the 8 analyzed companies behave somehow in the same way as the ones mentioned in the article or need still to improve their social media advertising campaign ?
IABUK : Leading FMCG brands
What do you think about it?
According to our REPORT, do you think that the 8 analyzed companies behave somehow in the same way as the ones mentioned in the article or need still to improve their social media advertising campaign ?
Wednesday, December 8, 2010
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